| Direct Group
designs and implements customized marketing and technology solutions that
deliver business improvements and enriched customer relationships. Our
consulting practice focuses on process and project management, response
analysis, vendor management and promotion execution, data analysis, technology
development, marketing opportunity analysis, competitive analysis, customer
segmentation, and customer profiling.
Direct Group specializes
in business decision support systems. We utilize Geographic Information System
(GIS) tools to provide customers with unique approaches to data analysis,
systems administration and database marketing to solve complex marketing and
administrative problems. Direct Group believes that GIS tools, such
as MediaPrints,TM
can provide a new perspective for your data by illustrating your digital
information using thematic maps. Mapping can enable you to visualize simple
location data (i.e. customer and service availability) or complex aggregate
data (i.e. trends and statistics). Direct Group applies GIS
technology to marketing research, consumer preference analysis, new product
assessment, attitude and image measurement, market segmentation and share
forecasting, product pricing, database development, and more.
Direct Group is an ESRI
ArcData Publisher and Business Partner specializing in developing solutions and
applications using ArcInfo and ArcView GIS. Our services also leverage a
variety of other GIS products such as MapInfo Professional and MapObjects to
assure that Direct Group provides well-rounded GIS, customer focused
products and services.
Our goal is to become a strategic
partner with our clients by offering our skills, knowledge, and expertise to
achieve measurable results as well as the skill and knowledge transfer required
to sustain continuous improvement.
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