Challenge:	A media buyer needed to target cable systems to purchase advertising time  on their client’s behalf.
Solution:	The media buyer used MediaPrints cable boundaries to profile each cable  system, resulting in a targeted list of cable systems supporting their clients requirements.

Report
In an effort to maintain a competitive edge for their client, a media agency worked with a leading cable programmer to target cable systems that best suited their client’s advertising purposes. Possessing only location data, the buyer required competitive cable systems information to meet their needs.

MediaPrints cable boundaries identified which cable systems existed within all markets, the number of basic subscribers, and which counties and zip code boundaries that existed within each cable system. Key data about each system’s operation gave the media buyer the ability to profile each system, select cable systems for the purchase of local ad time, and estimate the number of DMAs needed to meet their clients requirements.