Challenge:	The affiliate sales team at a start-up cable channel needed to automate letters requesting carriage for a particular program, to cable systems’ programming groups.
Solution:	MediaPrints was used to help website visitors select their local cable provider, and produce a personalized letter expressing interest in channel content.

Report
Realizing that requests from potential viewers carry more weight with cable system executives than a box of air, a popular cable channel harnessed the power of their website by encouraging potential viewers to request that their local systems carry the channel.

The MediaPrints Zip Code translation table was used to initiate their affiliate sales objectives. Customers entered their name, address, and zip code, and selected their cable system. A personalized letter was produced for the visitor to print and mail. Finally, MediaPrints Zip Code file provided the system’s contact information, including the manager’s name, to complete the process.