Challenge:	Because of interference on the 700 MHz spectrums, a wireless provider  needed to target UHF stations to purchase, and migrate the programming  from the UHF station to cable-only programming within the DMA.
Solution:	The footprint of the UHF stations was matched to the MediaPrints Block Group translation file, then used to profile population counts within each MSO.

Report
Wireless licenses represent a major investment for wireless companies. As more spectrum gets auctioned, companies must evaluate if they can build a business case to support the investment. UHF channels in certain channel positions can interfere with the 700 MHz spectrums. One proposal to solve this business problem was to purchase UHF stations and migrate their programming to cable only services.

One wireless provider used MediaPrints to support their business case. The MediaPrints Block Group translation table and Warren Communication News’ Grade A and B TV contours produced and aggregated a separate table, which identified the cable system covering the majority of the people within the UHF TV contour. This generated a list that was passed to the affiliate sales team to negotiate carriage.